Thursday, April 15, 2010
New Ad Association Blog
Abby Grimm, the Social Media Chair of AdClub, has started a new blog for the OU Ad Association. She will post updates on upcoming events, industry trends and interesting advertising news. Be sure to read and follow the first-ever OU Ad Association blog here.
Thursday, April 8, 2010
Client Committee Needs a New Name
The newly formed Client Committee needs a new name. Please bring any ideas to the next Ad Club meeting.
Wednesday, September 30, 2009
NSAC 2009-2010
NSAC 2009-2010, sponsored by State Farm Insurance, is now under way! Take a peek at the NSAC section of the site to find pertinent information and applications for directors. Applications are due Friday, October 2, 2009 @ 5pm. Please put them in the Ad Club mailbox.
Monday, September 14, 2009
Fall 2009
Welcome to a new year! We are looking forward to seeing everyone on Wednesday nights at 6p.m. in Scripps Room 111.
Monday, April 27, 2009
Ad Club Repeats District 5 Win, Heads to Nationals
This article from Scripps Notes can also be read at:
Ohio University Advertising Association (OUAA) took first place in District 5 of the 2009 National Advertising Student Competition (NSAC), held in Charleston, WV, April 24-25.
OUAA Campaign Presenters (L to R) Ryan Dease, Lauren Miller, Eric White, Cameron Woodruff and Victor Rasgaitis.The JSchool senior who headed up the campaign attributed to the win to the commitment to excellence.
"Our win was attributed to everybody who worked hard, everybody who helped us and everybody who stayed up till very late at night, keeping on working and perfecting. They never stopped till we thought it was really great,” according to Katie Mooney.
“Our team’s culture is awesome... We never had anybody who didn’t want to work hard. We never had anybody who turned down a late night. People carried their weight till the very end.”
Eleven universities and colleges from Ohio, West Virginia and Kentucky participated in this year’s competition.
The competition, juried by a group of professional judges from the advertising industry, was based on the quality of campaign plans books and presentations.
This year’s campaign is for the Century Council, a national not-for-profit organization founded by a group of distillers "to promote responsible decision making regarding beverage alcohol." The research-based, $10-million communication campaign is intended to help combat binge drinking by college students.
Campaign presenter Ryan Dease said: "Working with these people is the best experience in my life. We do the work because we love to do the work."
The OUAA campaign involved more than 50 students through the Ad Club, including advertising majors and non-advertising majors, as well as freshmen through seniors.
Liz Follet, a campaign director, noted the presence of a freshman on the presentation team. "Our presenters are amazing."
But experience also played a role in this year’s district win. OU’s Ad Club won both the district and national championships in last year’s NSAC competitions.
Hong Cheng, an OUAA faculty adviser, noted the OUAA team’s creativity. "Our team won this competition by its exceptionally creative campaign strategies and executions, by the high quality of its plans book and by its amazing presentation," according to Prof. Cheng. "It’s an immeasurable joy to work with these most talented, most hard-working and most enthusiastic young professionals."
The team worked on the campaign as an extracurricular activity for the past nine months.
- contact Cameron Woodruff, OUAA publicity chair, at cameronwoodruff@gmail.com
Friday, February 6, 2009
OU Ad Association hosts 2009 Ad Bowl party
This article from Speakeasy Magazine can also be read at
http://speakeasymag.com/campuslife/eyeonou/2009/feb/03/ou-ad-club-hosts-second-annual-ad-bowl-party/
By Cameron Glover, Staff Writer
The Ohio University Ad Association will be hosting its second annual Ad Bowl at 10 p.m. Wednesday, Feb. 4, at 19 South's Aqua Lounge on Court Street.
The 2009 OU Ad Bowl party is a chance for any OU student to produce original commercials. The commercials will be shown along with the Super Bowl XLIII commercials on a big screen and compete against some of OU’s most creative minds to win the title of “Best of Show.”
All 11 teams competing have turned in their 60-seconds-or-less commercial that they had one week to put together. Each team consists of up to five core members that are responsible for generating the idea for a campaign and writing a script. The team is then allowed to recruit anyone else to help with acting, production and editing of the commercial.
“Some teams are really hardcore and dedicated,” promotions chair Victor Rasgaitis said.
Rasgaitis, a senior studying advertising management, has been a member of the OU Ad Association since his freshman year. He, too, will be competing on Wednesday.
“I know my team is pretty intense,” Rasgaitis said.
Last year, only three teams took part in the competition causing a lack of intensity. However, the 43 registered students participating this Wednesday should boost the competitive atmosphere this year.
The campaign clients for the commercials were chosen based on the major campaigns that were going to be shown during the Super Bowl. Each team drew the name of a client out of a hat at the Ad Bowl Kickoff on Saturday, Jan. 24. The clients range from Anheuser-Busch and Pepsi to Castrol Oil and Skittles.
The OU Ad Association faculty advisers, Craig Davis and Hong Cheng, will judge the competition, looking for creativity, brand representation and overall production. Teams will fight for titles, such as “Best of Show,” “Most Creative” and “People’s Choice.”
“People work hard to put [the commercials] together, and we look at them critically,” Davis said. Davis is also looking forward to getting together with everyone outside of class to enjoy the night filled with entertainment, he said.
The Ad Bowl party is one of the many events that the OU Ad Association has planned for winter quarter. It will be hosting a few socials throughout February and March, including two fundraisers at Jackie O’s.
The Ad Association also participates every year in the National Student Advertising Competition, where members have the school year to create an entire campaign and present it at the finals in June. Last year OU came out victorious with 30 members aiding in the campaign construction. This year more than double the amount of members are working to defend OU’s title as reigning champions.
http://speakeasymag.com/campuslife/eyeonou/2009/feb/03/ou-ad-club-hosts-second-annual-ad-bowl-party/
By Cameron Glover, Staff Writer
The Ohio University Ad Association will be hosting its second annual Ad Bowl at 10 p.m. Wednesday, Feb. 4, at 19 South's Aqua Lounge on Court Street.
The 2009 OU Ad Bowl party is a chance for any OU student to produce original commercials. The commercials will be shown along with the Super Bowl XLIII commercials on a big screen and compete against some of OU’s most creative minds to win the title of “Best of Show.”
All 11 teams competing have turned in their 60-seconds-or-less commercial that they had one week to put together. Each team consists of up to five core members that are responsible for generating the idea for a campaign and writing a script. The team is then allowed to recruit anyone else to help with acting, production and editing of the commercial.
“Some teams are really hardcore and dedicated,” promotions chair Victor Rasgaitis said.
Rasgaitis, a senior studying advertising management, has been a member of the OU Ad Association since his freshman year. He, too, will be competing on Wednesday.
“I know my team is pretty intense,” Rasgaitis said.
Last year, only three teams took part in the competition causing a lack of intensity. However, the 43 registered students participating this Wednesday should boost the competitive atmosphere this year.
The campaign clients for the commercials were chosen based on the major campaigns that were going to be shown during the Super Bowl. Each team drew the name of a client out of a hat at the Ad Bowl Kickoff on Saturday, Jan. 24. The clients range from Anheuser-Busch and Pepsi to Castrol Oil and Skittles.
The OU Ad Association faculty advisers, Craig Davis and Hong Cheng, will judge the competition, looking for creativity, brand representation and overall production. Teams will fight for titles, such as “Best of Show,” “Most Creative” and “People’s Choice.”
“People work hard to put [the commercials] together, and we look at them critically,” Davis said. Davis is also looking forward to getting together with everyone outside of class to enjoy the night filled with entertainment, he said.
The Ad Bowl party is one of the many events that the OU Ad Association has planned for winter quarter. It will be hosting a few socials throughout February and March, including two fundraisers at Jackie O’s.
The Ad Association also participates every year in the National Student Advertising Competition, where members have the school year to create an entire campaign and present it at the finals in June. Last year OU came out victorious with 30 members aiding in the campaign construction. This year more than double the amount of members are working to defend OU’s title as reigning champions.
Monday, February 2, 2009
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