OUAA Campaign Presenters (L to R) Ryan Dease, Lauren Miller, Eric White, Cameron Woodruff and Victor Rasgaitis.The JSchool senior who headed up the campaign attributed to the win to the commitment to excellence.
"Our win was attributed to everybody who worked hard, everybody who helped us and everybody who stayed up till very late at night, keeping on working and perfecting. They never stopped till we thought it was really great,” according to Katie Mooney.
“Our team’s culture is awesome... We never had anybody who didn’t want to work hard. We never had anybody who turned down a late night. People carried their weight till the very end.”
Eleven universities and colleges from Ohio, West Virginia and Kentucky participated in this year’s competition.
The competition, juried by a group of professional judges from the advertising industry, was based on the quality of campaign plans books and presentations.
This year’s campaign is for the Century Council, a national not-for-profit organization founded by a group of distillers "to promote responsible decision making regarding beverage alcohol." The research-based, $10-million communication campaign is intended to help combat binge drinking by college students.
Campaign presenter Ryan Dease said: "Working with these people is the best experience in my life. We do the work because we love to do the work."
The OUAA campaign involved more than 50 students through the Ad Club, including advertising majors and non-advertising majors, as well as freshmen through seniors.
Liz Follet, a campaign director, noted the presence of a freshman on the presentation team. "Our presenters are amazing."
But experience also played a role in this year’s district win. OU’s Ad Club won both the district and national championships in last year’s NSAC competitions.
Hong Cheng, an OUAA faculty adviser, noted the OUAA team’s creativity. "Our team won this competition by its exceptionally creative campaign strategies and executions, by the high quality of its plans book and by its amazing presentation," according to Prof. Cheng. "It’s an immeasurable joy to work with these most talented, most hard-working and most enthusiastic young professionals."
The team worked on the campaign as an extracurricular activity for the past nine months.
- contact Cameron Woodruff, OUAA publicity chair, at cameronwoodruff@gmail.com
Monday, April 27, 2009
Ad Club Repeats District 5 Win, Heads to Nationals
This article from Scripps Notes can also be read at:
Ohio University Advertising Association (OUAA) took first place in District 5 of the 2009 National Advertising Student Competition (NSAC), held in Charleston, WV, April 24-25.
